Celebrity tequila - the long term effects
28 June, 2023
While they put a focus on the spirit, some experts believe the explosion of brands backed by famous faces does the category and quality expectations no favours.
Diageo confirms Casamigos acquisition
17 August, 2017
Diageo has completed the acquisition of Casamigos, the fastest growing super-premium tequila brand in the US.
Diageo buys George Clooney tequila Casamigos for $1bn
22 June, 2017
Diageo has entered into a definitive agreement to acquire Casamigos, a US super-premium tequila brand founded by Hollywood star George Clooney, for $1bn.
Digital Edition
Comment
Ben Branson
Ben Branson on the future of non-alc spirits
In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.
