Celebrity tequila - the long term effects
28 June, 2023
While they put a focus on the spirit, some experts believe the explosion of brands backed by famous faces does the category and quality expectations no favours.
Diageo confirms Casamigos acquisition
17 August, 2017
Diageo has completed the acquisition of Casamigos, the fastest growing super-premium tequila brand in the US.
Diageo buys George Clooney tequila Casamigos for $1bn
22 June, 2017
Diageo has entered into a definitive agreement to acquire Casamigos, a US super-premium tequila brand founded by Hollywood star George Clooney, for $1bn.
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Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
