Celebrity tequila - the long term effects
28 June, 2023
While they put a focus on the spirit, some experts believe the explosion of brands backed by famous faces does the category and quality expectations no favours.
Diageo confirms Casamigos acquisition
17 August, 2017
Diageo has completed the acquisition of Casamigos, the fastest growing super-premium tequila brand in the US.
Diageo buys George Clooney tequila Casamigos for $1bn
22 June, 2017
Diageo has entered into a definitive agreement to acquire Casamigos, a US super-premium tequila brand founded by Hollywood star George Clooney, for $1bn.
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Danil Nevsky
The future for bar shows
The way in which cocktail culture is championed has morphed over the years, but Danil Nevsky says the way forward is to put an emphasis on greater inclusion of the general public in bar shows
